State of the art: The X16 is a new advertising concept and instantly commands attention. Even if the content on the screen strays from someone's specific interests, their eyes will immediately focus on the X16 as a result of sheer spectacle. The booming audio will also draw them in, as they will likely hear it before they see it.

Mobility: Advertising is becoming increasingly more elaborate as technology continues to open new opportunities for growth. Billboards are steadily transforming into massive moving picture screens, yet remain static as they can only occupy one location. Although smaller, the X16 is a mobile unit which can reach a specific demographic and be deployed wherever and whenever necessary. It can be stationed at an event or travel about town in high-traffic areas.

Media Capabilities: The X16 is ideal for promoting just about anything. It can play existing TV commercials, theatrical trailers, demo reels, music videos, DVDs, TV shows or any other advertisement designated to DVD format. Why stop with television? The X16 can extend the life of your commercials and trailers or increas your current coverage. When promoting a DVD title, you can actually use the product to promote the product.

Street presence: An X16 street team attracts a lot of attention. The team is a clear collective adorned in matching jumpsuits and can hand out postcards, flyers, stickers, T-shirts, CD samplers or any other promotional materials. The video packs and jumpsuits can be customized to adhere to specific colour schemes and branded with corporate logos.